So there's this slightly naff ad for a Swedish pear cider (that's what it says) that makes it out to be the drink of choice of all those party people who are so cool you don't even know they're there because they're in clubs you didn't know existed behind doors you didn't know opened. Or something. It's been playing in the cinemas for a month or more now. I didn't like it at first because it seemed to play on the idea that there's a great time to be had out there if only we knew where - and drinking their cider would help. Mmmmm. Not so much. But there's this band in the ad. And they're playing this song. Which the second time I saw the ad I got (the first time I was just like, oh, indie noise).
Listen to this twice. It's the best track you will hear this year. If you don't agree, give it another try. If you still don't get it, go back to all those English girl faux soul singers.
I get all hot and bothered when I hear it - as I'm playing it now - and not just because guitarist / singer Ritzy Brian is hot. It's been a while since a song did that. Of course I'm getting the mini-album from Amazon.
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