Friday, 22 October 2010

How Not To Write A Job Description

Can you spot the give-away verb in this genuine blurb? You do not want to know where I found this, or how much of the company you, the taxpayer, own.

"This suite of programmes and events delivers relevant content and practical tools along with extensive networking and knowledge sharing opportunities. Development is aligned to the Leadership Diamond which focuses on ‘Judgement’, ‘Drive’, ‘Influence’ and ’Execution’ and encapsulates our Values. Our Executive Development approach aims to build on your existing talents and leadership capabilities enabling you to:

· Inspire confidence, restore trust, create followership
· Be a role model for our Vision and Values
· Deliver our strategic agenda around cost, customer leadership and capital efficiency
· Navigate the scale and complexity of our new business
· Be expert in risk management and compliance"

The answer is below, but you'll have to highlight the rest of the page.

That’s right “restore” trust. Not “maintain” or “deepen” or even why would you need to do anything about trust because why would it be an issue? But “restore”. Because it’s shot.

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