Fitzrovia is the area north of Soho and south of the Euston Road, though the bit between Oxford Street and Goodge Street around Charlotte Street is a kind of "North Soho". Fashion wholesalers, hospitals, the University of Westminster, plenty of residential buildings, and restaurants. Lots of restaurants. And design, media and web companies.
Will someone tell me how those back-rub places make money? Or what they are really a front for? On days like this one, London looks clean and almost welcoming. Like a city you can breath in, whereas for much of the last twelve months, we've been scurrying through it to get out of the cold and rain.
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