A company or institution that goes woke is run by a clueless twerp. The clueless twerp thinks that attacking much-loved cultural institutions will gain good publicity and make them money, or worse, they may not care what effect it has on the business.
Have you noticed that nobody has targeted Thames Water for a woke attack? Or Scottish Power? Or Virgin Trains? Or Vodafone? Utilities. Supermarkets. Food manufacturers. That's because those things matter.
If a company or institution goes woke (Oxford's dons struck back against their clueless twerp), that means it no longer matters to the culture or the economy. It matters to the people who work there, but it has probably become marginal to the rest of us. Hollywood is marginal: it's been replaced by Amazon, Netflicks, and whoever else is making stuff for their streaming service. The British Library? How much more marginal than that could anything be? The National Trust is pretty marginal now, but its customer base seems to be striking back.
As for the Tate Galleries? Here is what Wokipedia notes:
The British slave-trade was abolished in 1807, before Henry Tate and Abram Lyle were born. However, the Tate Gallery states that while neither Henry Tate nor Abram Lyle 'was a slave-owner'; they state that 'we believe the firms founded by the two men, which later combined as Tate & Lyle, do connect to slavery in less direct but fundamental ways'. The Tate Gallery concludes it is 'not possible to separate the Tate galleries from the history of colonial slavery from which in part they derive their existence'The Tate is run by twerps. It may have been relevant once, but clearly no more.
Woke is a sign of rot. Intellectual, spiritual and moral rot. Anyone who despises themselves or the fruits of their labour because of something their great-grandfather may not even have done, is weak. If I didn't do it, I'm clear. About half the relevant quotes from the Bible (should you care) support me. The other half have God visiting the sins of the fathers unto the third and fourth generation. But then, last time I looked, though the Wokerati have psychiatric problems, none of them think they are God. So they don't get to visit the sins of the fathers on anyone except the fathers.
I have no idea why the Wokerati do it. If something looks crazy, it probably is, and never try to understand crazy. I do know why people pay attention to the Wokerati. 'Cause they dumb.
Faced with Woke, don't despair. It's a sign that something has been rotten for a while now, and it's starting to smell. Clear it out of your life, and more importantly, your investment portfolio.
You will miss the good old days of whatever it was. But all parties come to an end. And we have to find others.
Find something new.