My local Fopp was offering these two albums at that price recently. If you don't know either, read the reviews on Amazon. Then ask what relationship price has to quality when Kind of Blue goes for £3 and the latest Lily Allen album for £12. None, of course.
The value for the buyer isn't in the music, but in what that choice of album says about the buyer. You're not just buying music, you're buying – what? Participation, emotional connection, identification, a groove, a lyric that resonates with you (yes, this even applies to Lily Allen, though I'd rather not know too many details).
Still and all, pricing Miles Davis at that level sends the wrong message.
Here's an idea: jack the price up. Include both albums in a series called “Directions In Music” (but nothing like “Timeless Classics” or “Great Records” - which are cheesy) and make sure Timeless and the first Renaissance triple-album are in the series, along with Sgt Pepper's and Mingus Ah-Um. You get the idea. £10 a shot.
Of course, all the record labels would have to co-operate with the brand or it would not get the range of artists and music it needed to be credible.
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