Thursday, 4 February 2016

£15 for a Korean Martial Arts Film at the Curzon Bloomsbury? My Inner Pricing Manager is Offended

I went to see The Assassin at the Curzon Bloomsbury (or “The Renoir” if you’re old-school) the other Saturday. The 11:00 AM showing. In the Minema screening room.

It cost £15.

It’s a good film. There were quite a few people there - for a Korean martial arts film showing at the Renoir. And get they must have spent a LOT of money on the Takero Shimazaki-designed overhaul of the cinema, of which this is a sample.

But £15?

When the DVD, which will come out in six months at the most, will cost about £8 in the Covent Garden branch of Fopp?

I paid £20 to see the Star Wars movie at the Odeon Leicester Square, and I was happy to do that because some films need to be seen on a BIG screen. The Curzon Bloomsbury does not have a big screen, though it does have more comfortable seats. I think the Minema screening room is not a lot bigger than my back room, and I live in a small terraced house.

My inner pricing manager is offended. I’m not sure what I think would be a good price. The Prince Charles charges £11. That feels about right, as they have refurbished the Prince Charles as well. I think I paid about £12 to see The Big Short at the Cineworld Haymarket the Saturday before that. I know the Curzon want me to sign up as a member, when I will get two free tickets and “reduced” rates. Except those “reduced” rates are the standard rates, and the walk-in price I paid was a premium rate. The annual membership (for me) is £45, less £30 for the free tickets, which is £15, and I think the discount isn’t as much as £3. I would need to see six films a year before I broke even on that one, which is just about possible.

It ain’t cheap to go to the movies no more. And I’m not sure the movies they’re showing are worth that kind of money. Maybe having Rohmer, Robbe-Grillet and Godard on DVD does spoil one. 

Maybe I need to go to the ICA more. After all, they show more or less the same films as the Curzon chain. But this week it’s only showing The Assassin at 16:00, and that’s when I leave the office over in the City. So maybe not the ICA then. While I’m still working.

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