No. A ten-minute walk twice a day won’t make the slightest difference to your health. Except in some very rare circumstances, none of which will bring you to the platform at St. James’s Station. In fact, if you are reading this poster there, chances are very high you are already walking ten minutes twice a day - just for the commute.
But these ads are not for the benefit of the audience.
These ads are there so the Government can say “We have a health awareness programme. You saw our ads on your way to work.”
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